Market testing can take a long time,and this can result in ________.
A)Competitors being able to develop marketing strategies to counter a product launch
B)The company losing the excitement of a new product
C)Competitors being able to sabotage the firm's efforts
D)Online guerrilla tactics by competitors that will disrupt the sales cycle of the product
E)None of these

Question

Quizplus · Accepted Answer

At the same time, market testing takes time, and competitors can take advantage to enhance their product mix or develop marketing strategies to counter a successful product launch.

Market Testing Can Take a Long Time,and This Can Result