The objective in the introduction phase of the product life cycle (PLC)is to _______________.
A)Differentiate the product from those of new competitors, promoting rapid expansion
B)Transition the product from high growth to sales stability
C)Build market awareness for the product, leading to trial purchase
D)Determine the future of the product
E)All of these

Question

Quizplus · Accepted Answer

The objective in the introduction phase of the product life cycle is to build market awareness for the product, leading to trial purchase. This is when the product is first launched into the market, and it is important to create awareness and interest among potential customers to encourage them to try the product. Differentiating the product from competitors, transitioning to sales stability, and determining the future of the product come later in the PLC.

The Objective in the Introduction Phase of the Product Life