Style is very difficult to assess.Firms do not use style often in as much as it is easy to copy.

Question

Quizplus · Accepted Answer

One of the most difficult discriminators to accurately assess and build into a product is the look and feel of the product, or style. It is easy for someone to say a particular product has style, but designing it into a product can be a challenge. More than any other discriminator, style offers the advantage of being difficult to copy.

Style Is Very Difficult to Assess