Sometimes a company can make a product that is too reliable.An example of this would be a computer that cost a large premium over competition but would last for years.The problem is that technology changes too rapidly so better,cheaper,and faster models will come out and make the expensive,long-lasting model obsolete.

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A product can be too reliable. While it is possible to build computers that will last for years and cost a premium, most computer manufacturers do not build them because computer technology changes so quickly and product improvements happen so fast that people will not pay the premium for a computer that will last for many years. They know that better, cheaper technology will be available before the computer actually malfunctions.

Sometimes a Company Can Make a Product That Is Too