When the objective is to obtain maximum product exposure throughout the channel,a(n)________________ strategy is designed to saturate every possible intermediary and especially retailers.
A)Distribution intensity
B)Intensive distribution
C)Channel length
D)Logistics
E)Shopping goods supply

Question

Quizplus · Accepted Answer

When the objective is to obtain maximum product exposure throughout the channel, an intensive distribution strategy is designed to saturate every possible intermediary and especially retailers. Intensive distribution is typically associated with low-cost convenience goods.

When the Objective Is to Obtain Maximum Product Exposure Throughout