Most of the time _________________.
A)Subjective methods of forecasting are best
B)Quantitative methods of forecasting are best
C)One method of forecasting is best under all conditions
D)Multiple methods of forecasting should be used to cover all your bets
E)None of these

Question

Quizplus · Accepted Answer

Overall, the best approach is for marketing managers to utilize multiple methods of forecasting, including a combination of subjective and objective methods, compare the results, and then make a decision on what the actual final forecast will be.

Most of the Time _________________