Which of the following would be a major concern for a national electronics retailer that wants to advertise its video and hand-held games via the Internet given that it would like to provide 15-second previews of its games?
A) Poor reach
B) The interactive nature of the medium
C) Inability to provide in-depth information
D) Prospecting
E) Advertorials

Question

Quizplus · Accepted Answer

Prospecting is a major challenge for Internet advertisers as finding the desired target segment is difficult.

Which of the Following Would Be a Major Concern for a National