Which of the following is NOT one of the basic steps consumers go through in making a purchase decision?
A) Problem recognition
B) Information search
C) Data mining
D) Alternative evaluation
E) Purchase

Question

Quizplus · Accepted Answer

Data mining is not one of the basic steps in making a purchase decision. The other four steps - problem recognition, information search, alternative evaluation and purchase - are essential in the decision-making process. Data mining is a technique used by businesses to analyze large amounts of data to uncover patterns and insights that can be used to make strategic decisions.

Which of the Following Is NOT One of the Basic