The basic goal of a positioning strategy is to:
A) own a word that establishes the product in the prospect's mind.
B) offer new products directly to the late adopters.
C) create demand for the whole product and not just for the company's own brand.
D) minimize product differentiation.
E) create and maintain primary demand for a product.

Question

Quizplus · Accepted Answer

The basic goal of a positioning strategy is to own a word or phrase that instantly establishes the product in the prospect's mind. This is commonly known as a unique selling proposition (USP) and helps differentiate the product from its competitors.

The Basic Goal of a Positioning Strategy Is To