All of the following statements about determining the number of group interviews are true except _____.
A) the broader the issue, the more groups needed
B) the larger the number of distinct market segments of interest, the more groups needed
C) the greater the level of detail, the more groups needed
D) the more homogeneous the market segment, the more groups needed
E) the larger the number of new ideas desired, the more groups needed

Question

Quizplus · Accepted Answer

This statement is false. The more homogeneous the market segment, the fewer groups needed, because there are fewer distinct segments to explore within that market.

All of the Following Statements About Determining the Number of Group