Which form of order bias occurs when a participant tends to choose the first alternative presented as his or her response to a closed-ended question?
A) Recency effect
B) Primacy effect
C) Halo effect
D) Demand effect
E) Leniency

Question

Quizplus · Accepted Answer

The primacy effect occurs when the first alternative presented has a greater effect on decision making than subsequent alternatives, leading participants to choose the first alternative presented as their response to a closed-ended question.

Which Form of Order Bias Occurs When a Participant Tends