Which term below refers to an analytical process for measuring the semantic content of a communication?
A) ANOVA
B) Regression
C) Content analysis
D) Factor analysis
E) Reliability analysis

Question

Quizplus · Accepted Answer

Content analysis is a research method used to analyze and measure the semantic content in a communication by systematically coding and categorizing the text, images, or other media used in the communication. ANOVA, regression, factor analysis, and reliability analysis are statistical methods used to analyze data and relationships between variables, but are not specific to measuring semantic content.

Which Term Below Refers to an Analytical Process for Measuring