In a survey, social desirability response sets can be reduced by:
A)understanding that people consistently misrepresent themselves.
B)withdrawing feedback about the results.
C)communicating that the participant's personal information may be disclosed to third party.
D)communicating the purposes and uses of the research.

Question

Quizplus · Accepted Answer

Communicating the purposes and uses of the research can reduce social desirability response sets. When participants understand why the research is being conducted and how their responses will be used, they may be less likely to provide socially desirable answers. It is important to be transparent and clear about the goals of the research in order to obtain more accurate data. A and C are not effective in reducing social desirability response sets, and B is not a valid option as withdrawing feedback would violate ethical principles.

In a Survey, Social Desirability Response Sets Can Be Reduced