The most effective way to control the influence of ethnocentrism and the SRC is to:
A) reduce interaction with culturally diverse audience.
B) design products and services in a traditional manner.
C) recognize their effects on our behavior.
D) learn at least two foreign languages to understand the cultural differences.
E) establish beneficial relations with the host country's government.

Question

Quizplus · Accepted Answer

The most effective way to control the influence of ethnocentrism and the SRC is to recognize their effects on our behavior. An awareness of the need to be sensitive to differences and to ask questions when doing business in another culture can help you avoid many of the mistakes possible in international marketing.

The Most Effective Way to Control the Influence of Ethnocentrism