Which of the following is closely related to the self-reference criterion?
A) Differentiation
B) Marketing myopia
C) Ethnocentrism
D) Multiculturalism
E) Pluralism

Question

Quizplus · Accepted Answer

The self-reference criterion is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one's own company, culture, or country know best how to do things.

Which of the Following Is Closely Related to the Self-Reference