When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.
A) gatekeepers
B) role players
C) creators of supply
D) agents of change
E) promoters

Question

Quizplus · Accepted Answer

Marketers are constantly adjusting their efforts to cultural demands of the market, but they also are acting as agents of change whenever the product or idea being marketed is innovative.

When Marketers First Introduced the Personal Digital Assistant (PDA) to the American