In the international arena, the greatest problem in sampling stems from:
A) the lack of adequate demographic data from which meaningful samples can be drawn.
B) the lack of expertise in designing sampling layouts for a non-domestic market.
C) the higher probability of foreign government intervention in the sampling process.
D) the inability of international market researchers to speak foreign languages.
E) the difficulty in determining sample size suitable for the relevant foreign market.

Question

Quizplus · Accepted Answer

In the international arena, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples. If current, reliable lists are not available, sampling becomes more complex and generally less reliable.

In the International Arena, the Greatest Problem in Sampling Stems