According to Everett Rogers, what is the element that differentiates diffusion from other types of communications research?
A) Breakthrough innovation
B) Communications channels
C) Time
D) Social system
E) Government system

Question

Quizplus · Accepted Answer

Everett Rogers states that it is the element of time that differentiates diffusion from other types of communications research. The goals of the diffusion researcher and the marketer are to shorten the time lag between introduction of an idea or product and its widespread adoption.

According to Everett Rogers, What Is the Element That Differentiates