A store is choosing between advertising a credit card fee or a discount for paying cash to its customers.People will care more about:
A)avoiding the fee rather than getting the discount.
B)getting the discount rather than avoiding the fee.
C)neither;since it's the same outcome,people won't care one way or another.
D)It is impossible to say without more information.

Question

Quizplus · Accepted Answer

Studies have shown that people generally feel more strongly about avoiding a loss (in this case, the credit card fee) than gaining an equivalent benefit (the discount for paying cash). Therefore, offering the credit card fee as a potential loss to avoid is likely to be more effective in motivating customers than offering the cash discount as a potential gain to pursue.

A Store Is Choosing Between Advertising a Credit Card Fee