Ethnocentrism refers to the view in which managers use home-country standard as reference for managing activities.

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Ethnocentrism refers to the tendency of managers to apply their own cultural norms and standards to global business activities. This can lead to a narrow and limited perspective, and may not be effective in managing diverse cultures and markets. It is important for managers to have a global mindset and be aware of cultural differences and nuances in order to effectively manage in a global environment.

Ethnocentrism Refers to the View in Which Managers Use Home-Country