When developing a strategy,how should marketing managers use information on trends and patterns about the different generations,including Baby Boomers,Generation X,and Millennials?
A)Marketing managers should use generalizations about generations as a starting point only.
B)Marketing managers should ignore generational generalizations.
C)Marketing managers should craft strategies solely using generational generalizations about their target market.
D)Marketing managers should only use generational generalizations when it comes to decisions about technology.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Marketing managers need to be cautious when using generational generalizations as anything more than a starting point.When developing a strategy,marketing managers should focus on a more specific target market.

When Developing a Strategy,how Should Marketing Managers Use Information on Trends