If geographic location and other demographic characteristics are used as target market dimensions,which potential strategy decision area is mostly likely to be affected?
A)promotion-what potential customers need
B)target markets-size
C)price-what customers might be willing to pay
D)product line assortment
E)product-which features to include

Question

Quizplus · Accepted Answer

Geographic location and other demographic characteristics of potential customers affect the dimensions of target markets.

If Geographic Location and Other Demographic Characteristics Are Used as Target