A company plans to sell its products to a market segment consisting of "outgoing personalities." This will likely NOT be a good market segment,primarily because of which of the following criteria?
A)homogeneous within
B)heterogeneous between
C)generic
D)operational
E)substantial

Question

Quizplus · Accepted Answer

A "good" market segment should be operational-i.e.,segmenting dimensions should be useful for identifying customers and deciding on marketing mix variables.

A Company Plans to Sell Its Products to a Market