Market segmentation
A)means the same thing as marketing strategy planning.
B)assumes that most submarkets can be satisfied by the same marketing mix.
C)is the same thing as positioning.
D)tries to identify homogeneous submarkets within a product-market.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The segmenter wants to aggregate individual customers into some workable number of relatively homogeneous target markets and then treat each target market differently.

Market Segmentation