With focus group interviews,
A)consumers talk as a group for about 10 minutes and then meet individually with an interviewer.
B)it is typical for the researcher to develop quantitative summaries of the results.
C)marketing managers can estimate the size of the market for a new product.
D)the objective is to get the group to interact,so that many ideas are generated.
E)researchers try to select a large sample so that they can extend the results to the whole population.

Question

Quizplus · Accepted Answer

The focus group interview,a form of qualitative questioning,uses open-ended questions; group interaction is preferred,to stimulate thinking and get immediate reactions.

With Focus Group Interviews