Which of the following statements about using the Internet to gather secondary data is FALSE?
A) Internet searches often identify too many irrelevant sources.
B) Information on the Internet is readily available and very reliable.
C) The Internet is one of the first places a researcher should look for secondary data.
D) The key to the Internet is finding what's needed.
E) Powerful Internet search engines provide lists of links to websites that include words specified by the researcher.
Correct Answer:
Verified
Q164: Which of the following statements concerning secondary
Q165: Information that has already been collected or
Q166: Secondary data
A)may provide some background but never
Q167: Searching the Internet, reviewing secondary data, and
Q169: The marketing manager at Massimino and McCarthy,a
Q170: A company that sells equipment through independent
Q171: Secondary data are often available at little
Q172: Data that have already been collected in
Q173: All of the following are examples of
Q246: About _ percent of marketing research spending
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