Which of the following statements about a situation analysis is FALSE?
A) A situation analysis is mainly a study of new information that is not already available.
B) A situation analysis may involve informal discussions with knowledgeable people.
C) A situation analysis may help educate a researcher who is dealing with an unfamiliar subject.
D) A situation analysis should include finding relevant secondary data.
Correct Answer:
Verified
Q145: Often the most difficult step in the
Q146: During a situation analysis,a marketing researcher should
A)collect
Q147: A marketing manager wants to know why
Q148: In the marketing research process,defining the problem
A)is
Q149: Which of the following statements about doing
Q151: An informal study of what information is
Q152: Which of the following identifies secondary data
Q153: Which of the following statements is true
Q154: Which of the following statements about the
Q155: To conduct marketing research,the first thing a
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