Which of the following accurately defines impulse products?
A) products that potential customers do not want yet or know they can buy
B) products that are bought quickly as unplanned purchases because of a strongly felt need
C) any products that consumers search for because of a strongly felt craving
D) any convenience products that are bought often and routinely
E) any products bought for an immediate need or requirement
Correct Answer:
Verified
Q231: _ are products a consumer needs but
Q236: _ are products a consumer needs but
Q247: _ are bought often, routinely, and without
Q248: When selling _ products, a marketing manager
Q254: Compared to other consumer products, the major
Q259: Staple products:
A) need maximum exposure and widespread
Q264: Impulse products
A)are likely to gain or lose
Q266: Which of the following is LEAST likely
Q272: Which of the following would be a
Q273: If a consumer product is used regularly
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