Regarding the new-product development process,which of the following is true?
A)The hypothesis tested is that the new product idea will not be profitable.
B)A gradual "rollout" of the product-region by region-allows for more market testing.
C)Concept tests are done before any physical models are produced.
D)Likely ROI should be estimated throughout the process,to force the new idea to prove itself.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

The hypothesis tested is that the new idea will not be profitable; a gradual "rollout" of the product in the commercialization step permits more market testing; before a physical product is produced,concept testing is done to analyze if a new-product idea fits customers' needs; and ROI is a crucial screening criterion throughout the whole process.

Regarding the New-Product Development Process,which of the Following Is True