The owned media type that focuses on moving a customer along in the purchase process by addressing the customer's needs and minimizing click-away is the
A)case study.
B)leading page.
C)blog.
D)landing page.
E)white paper.

Question

Quizplus · Accepted Answer

The goal of a landing page is to move customers along in the purchase process.Customers can easily click away from a web page.A landing page that directly addresses a customer's needs minimizes click-away.

The Owned Media Type That Focuses on Moving a Customer