How does earned media create challenges for a company or brand?
A)The promotional messages posted are not considered trusted information sources.
B)The promotional messages created by customers are out of a marketing manager's control.
C)Earned media does not help a firm attract a potentially large audience.
D)Earned media lets customers easily avoid company-generated messages.
E)Earned media attracts customers to websites.

Question

Quizplus · Accepted Answer

Earned media creates challenges for a brand.The influential message sources are out of a marketing manager's control.

How Does Earned Media Create Challenges for a Company or Brand