Which of the following is a characteristic of owned media?
A)It is relatively more expensive when compared to earned media.
B)It is typically characterized by high message control.
C)It is considered a more trusted information source than earned media.
D)It cannot be used to target niche audiences.
E)It lacks versatility in message content and format.

Question

Quizplus · Accepted Answer

Refer to Exhibit 16-4.Owned media has the following benefits: high message control,relatively low cost,niche audiences,and versatility in message content and format.

Which of the Following Is a Characteristic of Owned Media