Which of the following does NOT support the idea that "micro-marketing often does cost too much"?
A)Many firms focus exclusively on their own internal problems.
B)Distribution channels may be selected on the basis of personal preferences.
C)Product planners frequently develop "me-too" products.
D)Many managers adopt the easiest strategy rather than seeking new ways to satisfy customers.
E)Many firms try to maximize profits.

Question

Quizplus · Accepted Answer

Micro-marketing may cost too much because firms fail to identify new target markets and new opportunities; and because too many managers seize on whatever strategy seems easiest rather than seeking really new ways to satisfy customers.However,"firms trying to maximize profits" does not support the idea that micro-marketing often does cost too much.

Which of the Following Does NOT Support the Idea That