Micro-marketing effectiveness can be measured by assessing
A)the profits of business firms.
B)the opinions of intermediaries.
C)consumer complaints.
D)attitude research studies.
E)All of these are good measurements for micro-marketing.

Question

Quizplus · Accepted Answer

Many firms measure customer satisfaction with attitude research studies.Other widely used methods include comment cards,e-mail response features on websites,unsolicited consumer responses (usually complaints),opinions of intermediaries and salespeople,market test results,and profits.

Micro-Marketing Effectiveness Can Be Measured by Assessing