Which of the following statements about services is true?
A) A service economy produces services at the expense of other sectors.
B) Service jobs are low paying and menial.
C) Service production is labor intensive and low in productivity.
D) Service is a necessary evil for manufacturing firms.
E) Marketing and managing services present issues and challenges not faced in manufacturing and packaged goods companies.

Question

Quizplus · Accepted Answer

Marketing and managing services present unique challenges related to intangibility, inseparability, variability, and perishability that are not encountered in the production and marketing of physical goods. Services are also affected by customer experiences, making it crucial to engage customers in the creation and delivery of services. Therefore, marketing and managing services is different from Marketing and managing tangible goods.

Which of the Following Statements About Services Is True