Without understanding CRM's impact,a business cannot understand whether its CRM practices are adding to its success.How can organisations best understand their CRM's impact?
A)CRM metrics
B)Customer conversions
C)Service requests
D)Order cycle times

Question

Quizplus · Accepted Answer

CRM metrics are the best choice for organizations to understand their CRM's impact. Metrics such as customer retention rates, customer lifetime value, and customer satisfaction scores can help businesses measure the effectiveness of their CRM practices and make informed decisions to improve them. Customer conversions, service requests, and order cycle times are important metrics, but they do not provide a comprehensive understanding of CRM's impact.

Without Understanding CRM's Impact,a Business Cannot Understand Whether Its CRM