The primary way to control potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through:
A) matching the backgrounds of the interviewer and interviewee.
B) training the interviewer.
C) recruiting interviewers with similar socioeconomic backgrounds.
D) conducting the survey using a rigid set of procedures which the interviewers must follow.
E) requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire.

Question

Quizplus · Accepted Answer

Training the interviewer is the primary way to control potential bias due to attitudes, opinions, perceptions, etc. This is because through training, interviewers can learn how to conduct themselves in an impartial and non-judgmental manner, how to ask questions neutrally, and how to avoid giving any nonverbal cues that could influence the interviewee's responses. The other options might help, but they are not as effective as proper training.

The Primary Way to Control Potential Bias Due to Interviewer's