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Differences in Consumer Tastes and Preferences, Differences in Infrastructure and Traditional

Question 56

Multiple Choice

Differences in consumer tastes and preferences, differences in infrastructure and traditional practices, differences in distribution channels, and host government demands are factors pressuring firms to be sensitive to ______________ in their international strategies.


A) be locally responsive
B) be globally standardized
C) be cost sensitive
D) to integrate more "commodity" like features
E) be politically neutral

Correct Answer:

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