Neophyte exporters tend to underestimate the time and expertise needed to cultivate business in foreign countries.

Question

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Neophyte exporters (those who are new to exporting) often lack the experience and knowledge necessary to navigate the complexities of foreign markets, including cultural and legal differences. As a result, they may underestimate the time and effort required to establish a successful presence overseas.

Neophyte Exporters Tend to Underestimate the Time and Expertise Needed