Which of the following is a course of action suggested by Christopher Bartlett and Sumantra Ghoshal for companies based in developing nations?
A)Build up financial resources to match those of the largest global competitors.
B)Enter foreign markets at a similar time and scale as multinational companies.
C)Enter markets rapidly and exit at an equally rapid pace to avoid heavy losses.
D)Benchmark one's operations and performance against foreign multinationals.
E)Do not focus on market niches that multinational companies ignore.

Question

Quizplus · Accepted Answer

Christopher Bartlett and Sumantra Ghoshal argue that companies based in developing nations should use the entry of foreign multinationals as an opportunity to learn from these competitors by benchmarking their operations and performance against them.

Which of the Following Is a Course of Action Suggested