Firms that emphasize global standardization try to create value by:
A)retaining products and competencies within the parent country.
B)realizing experience curve and location economies.
C)focusing on local responsiveness.
D)emphasizing localization.
E)adopting an ethnocentric staffing approach.

Question

Quizplus · Accepted Answer

Four strategies are pursued by international businesses: localization strategy, international strategy, global standardization strategy, and transnational strategy. Firms that emphasize localization try to create value by emphasizing local responsiveness; international firms, by transferring products and competencies overseas; global firms, by realizing experience curve and location economies; and transnational firms, by doing all these things simultaneously.

Firms That Emphasize Global Standardization Try to Create Value By