In a controlled test market all of the following are true, EXCEPT:
A) the product is distributed through normal distribution channels.
B) the test is conducted by a service agency external to the firm.
C) the test market service pays retailers for shelf space.
D) the test market service coordinates the trade promotion program.
E) the product is guaranteed distribution.

Question

Quizplus · Accepted Answer

The Answer of In a controlled test market all of the following are true, EXCEPT:
A) the product is distributed through normal distribution channels.
B) the test is conducted by a service agency external to the firm.
C) the test market service pays retailers for shelf space.
D) the test market service coordinates the trade promotion program.
E) the product is guaranteed distribution.

In a Controlled Test Market All of the Following Are