A focus group:
A) consists of an interviewer and a subject discussing a single topic of interest.
B) is not useful for testing hypotheses.
C) typically consists of four to six members.
D) requires selecting members with different socioeconomic backgrounds.
E) involves having subjects fill out a survey on one topic.

Question

Quizplus · Accepted Answer

Focus groups are primarily used for exploratory research to gather qualitative data and insights, rather than for testing hypotheses, which is typically done through quantitative research methods.

A Focus Group