What does the simplest and LEAST costly level of assessment of public relations effectiveness involve?
A) conducting extensive focus group assessments
B) counting the number of press releases distributed
C) measuring target audiences to see if the messages were received and understood
D) evaluating governmental response to public relation announcements

Question

Quizplus · Accepted Answer

The simplest and least costly level of assessment of public relations effectiveness involves measuring target audiences to see if the messages were received and understood. This could be done through surveys, feedback forms, or other forms of direct communication with the target audience. Counting the number of press releases distributed may not accurately measure the impact of the message on the audience, while conducting extensive focus group assessments and evaluating governmental response to public relation announcements would involve more resources and be more costly.

What Does the Simplest and LEAST Costly Level of Assessment