Which of the following steps is NOT a part of the tactical execution of an advertising campaign?
A) establishing the advertising budget
B) writing and producing commercials and ads
C) using post-tests to determine the effectiveness
D) pretesting advertising alternatives

Question

Quizplus · Accepted Answer

Using post-tests to determine the effectiveness is not a part of the tactical execution of an advertising campaign. Post-tests come after the campaign has been executed, and are used to measure its success. The other options—establishing the advertising budget, writing and producing commercials and ads, and pretesting advertising alternatives—are all part of the tactical execution of an advertising campaign.

Which of the Following Steps Is NOT a Part of the Tactical