A department manager recommends using secondary data in a marketing research project.Which of the following best describes what the department manager is looking for?
A) personal interviews of people not directly related to the project
B) information previously compiled and published
C) newly generated database entries that need to be sorted before use
D) personal observations of situations affecting the business

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been collected, compiled, and published by sources other than the researcher. This could include data from government agencies, market research firms, or industry associations. The department manager is recommending the use of secondary data, which suggests that they are looking for information that has already been compiled and published.

A Department Manager Recommends Using Secondary Data in a Marketing