What kind of data is information collected for the first time, specifically for a marketing research study?
A) secondary data
B) primary data
C) soft data
D) experimental data

Question

Quizplus · Accepted Answer

Primary data is information that is collected for the first time, specifically for a marketing research study. This data is collected through methods such as surveys, focus groups, and observations. It is original information that is not already available in any other source, unlike secondary data which is information that has already been collected and is available from previous studies or sources.

What Kind of Data Is Information Collected for the First