Which of the following are alternative strategies from which international marketers can choose when selecting an appropriate product/promotion strategy?
A) product adaptation and dual adaptation
B) promotion adaptation and direct exporting
C) countertrading and product invention
D) global marketing and multinational marketing

Question

Quizplus · Accepted Answer

The alternative strategies for international marketers to choose from when selecting an appropriate product/promotion strategy are product adaptation and dual adaptation. Product adaptation involves tailoring a product to meet the local preferences and requirements of a foreign market. Dual adaptation is a combination of product adaptation and communication adaptation, which involves changing both the product and the promotion to suit the local market. Option B is incorrect because promotion adaptation and direct exporting are not alternative strategies, but rather specific tactics that may be used within a broader strategy. Option C is incorrect because countertrading and product invention are not alternative strategies for product/promotion adaptation, but rather alternative methods of conducting international trade. Option D is incorrect because global marketing and multinational marketing are not alternative strategies for product/promotion adaptation, but rather different approaches to organizing and coordinating international marketing activities.

Which of the Following Are Alternative Strategies from Which International