If a business wants to know if more males or females purchase their product or a competitor's product,which of the following answers this question?
A) regression analysis
B) cluster analysis
C) cross-tabulation
D) interaction analysis

Question

Quizplus · Accepted Answer

Cross-tabulation allows for the comparison of two variables, in this case gender and product purchased, to see if there is a relationship between them. By utilizing this method, the business can determine if more males or females are purchasing their product or their competitor's product.

If a Business Wants to Know If More Males or Females