Which model constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics?
A) multi-attribute model
B) Elaboration Likelihood Model
C) additive model
D) attribution model

Question

Quizplus · Accepted Answer

The multi-attribute model constructs an attitude score based on the multiplicative sum of beliefs about an option (i.e., the attributes or characteristics considered important about the option) times the evaluation of those belief characteristics. The other options listed (B, C, and D) do not follow this specific model.

Which Model Constructs an Attitude Score Based on the Multiplicative